Russian is an official language in Russia, Belarus, Kazakhstan, and Kyrgyzstan. As the de facto language of the Soviet Union until its dissolution in 1991, Russian is still used either in an official capacity or to some degree in public life throughout the post-Soviet space. With an estimated 160 million native speakers, Russian is the seventh most spoken language in the world. Interestingly, it is the second most widespread language on the Internet after English. This might be attributed to the high level of internet penetration in the Russian-speaking world and to the significant achievements of IT specialists from the region. Despite wide offering of translation services, in order to achieve the best results you should work only with the proven language specialists.
Read the Russian-speaking Market overview in our blog to learn about opportunities you can get by localizing your products into Russian.
While assisting our international clients, InText always relies on three pillars of our competitiveness:
Which means:
While working with Russian language projects, we always pay attention to region, age, and other characteristics of our target audience. For example, there are visible differences in Russian in the use of technical terms between old-school engineers and engineers from younger generations. While the former are used to strict and traditional terminology dating back to the heyday of Soviet industry, younger people are ready to appropriate modern English words. We also consider differences between audiences in different countries and regions to select the most culturally appropriate tone of voice. We always strive to provide our clients with high-quality and cost-effective solutions, and this is especially true for Russian, which is one of our core competencies.
