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Social media isn’t just another channel for your marketing communications. It’s a place where you can meet and interact with your customers. Social media management (SMM) is about actively researching your target audience and constantly adapting your strategy, content, and form of delivery. There are several reasons why this is important:
As the saying goes, nature abhors a vacuum. If you don’t post up-to-date information about your organization, somebody else will — but you won’t be able to control the messaging.
You can publish on social media and edit your posts as often as you want. Unlike with traditional media, there’s no mediator between you and your audience.
Social media allows you to get almost instant feedback from your customers. Their reactions can help you forecast their actions in real life, and successful communication can translate into purchases of your products and services.
No wonder social media is becoming a crowded place. In order to be heard, you need to constantly plan, implement, monitor, and modify your activities. InText is here to assist you with this both in your local market and across language barriers. As a full-range translation and localization company, we can help you: